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Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers

VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.

Home Fragrance Entrepreneur on Mastering ‘Masstige’ Consumer Experiences

Harry Slatkin shares how he’s built a business based on the ethos that “everybody should be treated as a luxury customer.”

How Brooklyn Delhi Grew a Food Blog Into Mass Distribution of Modernized Indian Pantry Staples

Founder Chitra Agrawal brings an Indian American point of view to branding and recipe development of the food startup, landing big retailers like Target.

Restaurant Chain PDQ Exec on Using (Labor-Saving) Self-Ordering Kiosks to Drive Sales

Kiosk technology boosts average order size, improves efficiencies, and more, says Bryan Groc, Senior Vice President of Data Analytics for the fast-casual chicken chain.

How Fast-Growing Oral Care Disruptor Ordo Broke into Big Retail

With its vision that everyone deserves high-quality, affordable (and fashionable) everyday oral care, the U.K. brand is making its presence known in U.S. mass merchants and drug chains.

Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend

After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style

Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.